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Press Pass® Stealth to feature “Salute to Dale” Tribute
Charlotte, N.C – Press Pass Stealth NASCAR trading cards will offer fans a peak at both the past and the future of the legendary #3 car. Dale Earnhardt Jr. will be piloting a vintage #3 Wrangler paint scheme at the July 2nd NASCAR Nationwide race in Daytona in a tribute to his dad, Dale Sr. JR Motorsports (Dale Jr.’s Nationwide Series operation) announced the special “Salute to Dale” program today in a joint press conference with Richard Childress Racing.
Press Pass Stealth will commemorate the race with special wrapper and box packaging that features both Wrangler cars as well as each driver in the classic blue & yellow Wrangler uniform. There will be two distinct hobby boxes as well as two distinct retail “box blasters” with Dale Jr. being primary on one version; Dale Sr. on the alternate version. In addition, collectors will find a special 3-card “Salute to Dale” insert card set exclusively in retail “box blasters.” Each $9.99 box will offer collectors 4 packs of Stealth plus one of the three “Salute to Dale” bonus cards.
“We are excited to bring collectors a sneak peak at the new Dale Jr. Wrangler Chevy paint scheme which will no doubt be wildly popular,” explained Tom Farrell, VP of Brand Management for Press Pass Inc. “Collectors will also find Dale Jr. pictured in the classic blue & yellow uniform on his Nationwide base card in Stealth.”
With an early June release date, Press Pass Stealth will be available throughout the month leading up race weekend in Daytona in July.
Press Pass, Inc. (www.presspassinc.com) is a leading designer, producer and marketer of innovative, high-quality trading cards and die cast collectibles. Press Pass markets its collectible and hobby products under the Press Pass® and Wheels® brands utilizing licensed properties such as NASCAR, National Football League (NFL), Major League Baseball (MLB), Professional Bull Riders, Inc. (PBR) and various entertainment properties such as KISS and Elvis Presley. Press Pass reaches its target consumers through multiple channels of distribution supporting approximately 10,000 retail outlets throughout North America.
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